Design for VDP

Just imagine that your clients receive a printed marketing piece with images, style, and information matching their interest
and likes the closest possible way.

For example a Travel Agency is sending out a flyer to it's customer not only about Europe, or Italy, but the city in Italy with pictures of the local attractions what the client was searching about just a few days earlier.

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.

I have worked on several simple and very complex (multi-level variable) personalized item projects in the last 5 years. I will upload visual samples soon. Until then, please check out this PDF sample of an 8 pager variable brochure.

The bottom line is: The only limit on this field is your immagination!